What are these people thinking?
I opened up my Chicago Tribune (which means I took out of not one, but two separate plastic bags an enormous pile of paper, some of which is news and most of which are ads) and found within it the 370-page 2007 IKEA catalogue. Glossy, heavy paper, full color, etc.
The Chicago Tribune has a Sunday circulation of 950,582.
So about 1,000,000 people received this very-expensive-to-print catalogue. And what will most of them do with it?
OK, honestly, I don't really know. Perhaps 950,582 Chicagoans have a strong attachment to IKEA (just one "Chicago-area" locations out in the Northwest suburbs) and will treasure this catalogue. Realistically, I've got to think that hundreds of thousands of these catalogues will be thrown away, not even recycled (Chicago's recycling program is a joke, a travesty, very pathetic).
What an awesome waste of money and disgusting addition to the region's landfills.
PS: If you don't have a 2007 IKEA catalogue, would like one, and live in the US, I will send mine to you. Please let me know (include address).