You've heard of HDTV, right? High definition television. It promises brighter colors, crisper sound, blah, blah, blah. All right, so say it is all true. How do you convince people that they should buy a HDTV (besides lobbying our elected representatives to pass a law mandating a switch to digital signals and a required switch in equipment)?
By showing them just how wonderful HDTV will be.
And how do the TV manufacturers do that? You (Sony, Panasonic, LG, etc.) buy time to run ads promoting your incredible products.
So here I am, sitting on my couch, watching ads in order to get back to the Daily Show or the Colbert Report (the only regularly scheduled TV I watch). And on comes an ad for HDTV.
The ad features lots of bright colors and vigorous motion and loud sounds.
"Wow!" I guess I am supposed to exclaim to my wife. "Isn't that HD great? I sure wish I had a TV that could show me those bright colors and let me hear all those incredible sounds...."
And then since my wife is not a guy and therefore not easily captivated by gadgets, she might say back to me:
"Dummy! You like those colors and sounds? Well, you're watching all that on your own television, right now."
Hmmm. I am suspicious. Is she playing a trick on me? My Primitive Man Brain wants a new shiny skinny high-def TV. But my Rational Man Brain has a hard time arguing with her logic.
And don't you, too? Isn't it a bit ridiculous for companies to promote the radically new and better resolution of an HDTV on a non-HD TV by showing how much better it will be?