Tuesday, December 25, 2012

Oh Those Clever Advertisers


Advertisements are all about manipulation - with the objective of getting you to buy something based on irrational criteria. And this is really about the best thing to be said about ads: at least they do not generally involve coercion.

Marketing manipulations can be very subtle - and very stupid. I ran across a great example of a stupid one (which means, really, that the advertisers are relying on our stupidity, or at least inability to think critically) in a Christmas Day newspaper ad for new cars: